Marketing Your Art vs. Selling Out – A Special Webinar for Artists
Hello, Lara from The Social Media Artist here with an exciting announcement for all my artists!
Marketing your art can be overwhelming. Is it possible to sell your work without sounding cliché and insincere? Luckily, I’ve teamed up with The Black TCK to show you that it is not only possible, but also very achievable! Get ready for an information packed webinar coming your way Thursday September 15th, 3PM EST for all you wonderful, beautiful and inspiring artists.
Sign Up Now!Introduction: The Black TCK and The Social Media Artist
Let’s introduce the dream team! First we have Tese Omesan, also known as The Black TCK! Tese helps creatives and businesses stand out in an overwhelming marketplace. She achieves this through authentic and unorthodox story-telling. A significant part of what she does is changing how marginalised groups are perceived, especially non-men and black women – pretty cool eh?
And of course you know me; Lara from The Social Media Artist. I love telling online stories and am passionate about helping those in creative businesses strategically and creatively tell their stories online. I’ll help you connect with your dream audience and share your art on social.
Who should attend this webinar?
A few examples of those who would benefit from this webinar are:
- Visual Artists
- Theatre Directors
- Film Producers
- Dance Studio Owners
- Fashion Designers
- Musicians
- Actors
- Web Designers
- Freelance Marketing Specialists
- Singers
The list goes on! If you are a passionate creative who wants to turn their favourite pastime into a career, please join us!
Yes, I’m Interested!In this webinar, expect to:
Debunk myths about marketing vs. selling out.
You don’t have to succumb to starving artist syndrome to do what you love. Connect with people who want to support you and your work. Establishing connections is extremely important. Why not connect with those who are actually interested in your art. Consider diversifying your revenue stream so eventually your art pays you!
[Tweet “Creating content for your business is art. It’s storytelling, just in a different medium.”]
Understand that business and art can work together seamlessly.
A lot of artist feel that making their foray into the business world takes time away from actually creating art. If this is how your feeling, think of it this way! Creating any content for your business is art. It’s storytelling, just in a different medium. For example, a well thought out, sharp looking Instagram page sure looks like art to us!
Be introduced to tools that make your life easier
So you’re not a techie? Don’t sweat it! There are tons of helpful and easy-to-use tools out there to help your business stand out and run smoothly. We’ll share our favourite tools for creating graphics and scheduling your content so you don’t have to do most of the grunt work yourself!
Learn what your bare minimum is to survive in the online world
It doesn’t have to be overwhelming to promote your work online. It only takes three mandatory essentials to survive in the digital space:
- Have your own website: No matter how much you’re promoting your work, people need a place to land. Your website is your home base. It’s a place for consumers to interact with you on a professional level and get a feel for what you’re all about.
- Produce social media content: Show your target audience what you can do! Are you a visual artist? Post your latest piece of artwork! Are you an actor? Post a behind the scenes video of your rehearsal process. Retweets, shares and likes create positive buzz around your work.
- Your sales funnel. How do you create a sales funnel that is tasteful and very you? Whether you are working with sales pages and/or email marketing, we will help you define a process that works for you!
Learn how to create content in the medium that works for you
There sure are a lot of platforms out there to promote your work. How do you choose which ones are the best for you and your business? We’ll help you select the appropriate social media channels to promote your art on. Remember, it’s always better if you can rock a few social media channels then trying to be active on all!
[Tweet “Remember, it’s always better if you can rock a few social media channels then trying to be active on all!”]
Learn how to sell your art by still sounding genuine and without selling out.
Of course you want to promote your work, but you don’t want to annoy the heck out of your friends and family in the process. The best way to do this is to strike a 30/70 balance. 30% of the content you post should be promotional, while the other 70% should be inspirational. Your audience is much more likely to form a genuine bond with you in your business if they feel like you care about their needs. It’s not fun to be constantly sold to!
These are just a few of the juicy topics we will be covering in detail. There will also be plenty of time for Q&A, remember this webinar is for YOU so come with plenty of questions!
DATE: Thursday September 15, 3PM EST
Sign Me Up!