You know that feeling you get when you’re on the subway, and someone sits down next to you, and you just feel… connected?
You can’t explain it, but suddenly your lives seem to intersect in this weird way. And there’s something really magical about that.
That’s how we felt when we listened to jsin’s music.
It’s music that makes you feel as if you’re on a journey with someone else. It’s reassuring, it’s comforting, and it’s also not afraid to make a statement about the times we live in.
You may have heard of jsin if you live in Toronto—he’s been making big waves in the city lately with his debut album Surrender. But even if you don’t live here, it’s time for you to get familiar.
jsin is a musician, and like many artists and creative entrepreneurs, he’s spent years trying to make it as a musician. But as a performer, he knows that building an audience is all about connection.
So jsin got to work creating social media accounts for his music, but he quickly found that posting on social media had become a chore. He was trying to post at random times throughout the day, whichever stories came to him first, and it wasn’t working.
After tirelessly working on his new EP, jsin wanted to release his music out into the world in a meaningful way. He pulled together music videos, lined up a few media interviews and started working with a major publicist in the music industry. He reached out to The Social Media Artist team for help to manage his Instagram as it was the platform that was the most effective for him and his music.
Problem
jsin wanted to reach more fans through social media and maximize his visibility on Instagram. The visualization of his brand was already in place, but he required help in developing a strategy that would communicate the right messages and reach the right audiences.
The challenges jsin faced included:
- Creating a social media strategy for Instagram that included posting for stories, IG reels and posts.
- Creating a brand identity on Instagram that matched jsin’s existing music brand.
- Finding the balance between personal and promotional posts to keep audiences engaged.
- Learning how to manage Instagram independent of a marketing agency.
Solution
Our work with jsin started by establishing his brand voice. It was important that his brand would feel like it fit jsin’s unique way of connecting with the world. We used Canva templates to help maintain consistency for his feed—but we also researched the kinds of hashtags that were trending in the music scene in Toronto. This allowed us to help jsin grow his following by joining in on conversations already taking place among musicians and fans.
We helped him create a posting schedule that would help him grow his audience in a more intentional way. Instead of scrambling to come up with posts on the fly, we came up with a plan together and created content that he could use each week. Our strategies incorporated ideas and images from jsin’s own life so that the posts felt authentic to who he is and what his music represents. We also focused on building trust with his followers by encouraging him to show more of himself behind the scenes—we’re talking childhood posts, mental health awareness and personal stories.
We made sure that each post on Instagram had a distinct purpose: meditative lyrics videos featured jsin’s songs playing over soothing video backgrounds, while we encouraged his followers to play games with him on his stories. In this way, he was able to connect directly with his audience—and it helped him become known as an artist who cared about other people.
Results
- Engagement increased by 536.1%!
- Followers resonated with jsin’s personal posts and shared their own stories with him
- A clear content plan including a content calendar with ideas for Instagram posts and stories as well as video and image templates that jsin can continue to use to connect with his fan base!
Now, jsin has an engaged audience of fans who are excited about his music and are ready for more! Here’s what he had to say about working with us:
“My main challenge was figuring out what/when to post. Lara helped me out with putting a plan together for the month and even created content that was published as per the plan. Lara was curious, thoughtful and thorough in getting to know me as an artist, giving me content ideas to build on and always making sure I was happy with it. Easy and a pleasure to work with.”
jsin, Musician
We are so excited to see what the future holds for jsin! He is a talented artist who is passionate about connecting with his audiences. We have had an amazing time working with him and we can’t wait to hear his new album. Check him out here.
Sometimes as an artist, you may not have the funds to work with a marketing agency – and that’s okay! As long as you have a plan in place and a bit of time each week, you can manage your social media on your own. Let us help you strategize, create templates and take the heavy work off you so you know exactly what to post on social. We’d love to help, tell us about your art here.